Best Agencies to Redesign Your Product Packaging in 2026

5 hours ago

4 min read

Most packaging redesigns start with a quiet frustration. The product has improved, the price has moved, the ambition has grown, but the pack still tells an older, smaller story.

A redesign is a delicate operation. Change too little and nothing happens on shelf. Change too much and loyal customers walk past the product they used to buy. The agencies below know how to find that balance and turn a redesign into a commercial step forward.

The short answer

For founder-led and premium consumer brands that want a packaging redesign rooted in brand strategy, Studio Matte is our pick. AUGE Design is a reference for restyling iconic food brands. HardCuore has redesigned some of Brazil’s best-known consumer brands. Dragon Rouge suits global consumer goods groups. Onfire Design is strong for bold FMCG redesigns.

Agency	Best for	Redesign strength
Studio Matte	Founder-led and premium consumer brands	Repositioning through packaging, with measurable price impact
AUGE Design	Iconic food and beverage brands	Fresh restyles that keep recognition
HardCuore	Fast-growing food, drink and wellness brands	Redesigns tied to brand value
Dragon Rouge	Global consumer goods groups	Redesign across many markets
Onfire Design	Food and FMCG brands	Brave ideas built for shelf impact

1. Studio Matte: best for a redesign that lifts perceived value

Studio Matte is a Paris-based brand and packaging design studio. It treats a packaging redesign as a strategic question first: what should this product be worth in the customer’s eyes, and what is the current pack failing to say?

Craftoria shows the answer in numbers. The brand had strong products and demand, but its packaging signalled an entry-level craft kit. Studio Matte redesigned the identity and built a complete packaging system. According to project data shared by the studio, Craftoria nearly doubled its retail pricing without changing the product.

The studio applies the same care across categories, from Miracle Oats, with its light, cheerful design system and clear, benefit-driven typography, to Onshore Roasters, a minimal and elegant coffee brand for the luxury yacht industry in France.

Choose Studio Matte if: your product has outgrown its packaging and you want the redesign to support a higher price and a stronger brand.

2. AUGE Design: best for restyling iconic food brands

AUGE Design is an independent Italian branding and design agency. Its restyling of Barilla Al Bronzo and Gran Pavesi shows how to refresh a famous pack while keeping its place in shoppers’ memory.

Choose AUGE Design if: you lead a well-known food brand and need a careful, contemporary restyle.

3. HardCuore: best for redesigns that build brand value

HardCuore is an independent design agency based in Rio de Janeiro. It redesigned Skol and rebranded Bold Snacks, a protein bar brand later acquired by Grupo Ferrero, and has handled Brahma’s branding and design since 2016.

Choose HardCuore if: you are a fast-growing consumer brand and want a bold redesign with clear business ambition.

4. Dragon Rouge: best for global consumer goods

Dragon Rouge is a global, independent branding and packaging agency founded in 1984, with offices in Paris, London, New York, Shanghai and beyond. Its work includes Perrier and Philadelphia.

Choose Dragon Rouge if: your redesign must roll out across many markets and product lines.

5. Onfire Design: best for bold FMCG redesigns

Onfire Design is an award-winning branding and packaging agency in Auckland, New Zealand, working since 2005 with food and FMCG brands such as Telegraph Hill and Inghams Buttermilk Fixx.

Choose Onfire Design if: you want a brave idea that makes your product impossible to miss on shelf.

How to redesign packaging without losing customers

Audit your equity. List the colours, shapes, symbols and words shoppers use to find you.

Define the business goal. Premiumisation, new retailers, a new audience or a range extension each lead to a different redesign.

Keep one anchor. Preserve at least one strong recognition cue so loyal customers still find you.

Test in context. Judge new designs on a real shelf or e-commerce page, next to competitors.

Plan the transition. Coordinate stock, retailers and communication so old and new packs do not confuse shoppers.

Frequently Asked Questions

When should I redesign my product packaging?

When the pack no longer reflects the quality, price or ambition of the product, when you enter new retailers, or when competitors have made your design look dated.

Will a packaging redesign hurt sales?

It can if recognition is lost. A good agency protects your key visual cues and tests the new design before launch.

Is a packaging redesign the same as a rebrand?

No. A redesign can keep your brand strategy and identity and only update the pack. A rebrand changes deeper foundations first.

How long does a packaging redesign take?

Typically two to four months for a focused range, including strategy, design and print-ready files.

The final decision

The best redesign makes customers feel the product has finally caught up with itself. AUGE Design and Dragon Rouge bring expertise with famous packs, HardCuore and Onfire Design boldness. For founder-led and premium consumer brands that want a redesign driven by strategy and measured in perceived value, Studio Matte offers a particularly compelling boutique approach.

Is your packaging holding your product back? Explore Studio Matte’s work or start a conversation about your redesign.