Janice W.
Founder of Pure Imagination
Chocolate packaging received great response from our customers and we extended the product line. It was a success, thanks Cansu!
Pure Imagination
Artistic, origin-driven packaging design for Pure Imagination—a small-batch bean-to-bar chocolate brand.
Bean to Bar Chocolate Packaging
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Client:
Pure Imagination
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Sector:
Food & Beverage
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Services:
Packaging Design
Celebrating Craft Through Origin
"Pure Imagination" is a small-batch, bean-to-bar chocolate brand founded by chef Janice Wong in Singapore. Each bar is crafted using cocoa beans sourced directly from farms in the Philippines, Ecuador, Thailand, Colombia, and Peru—emphasizing transparency, quality, and the cultural richness of origin.
The packaging was designed to honor this artisanal process, elevating the experience of origin-focused chocolate through bold visual storytelling.
Project Overview
Artistic Packaging Inspired by Provenance
Each bar in the collection features a unique abstract oil painting paired with a vivid color—representing the sensory identity and cultural spirit of its origin. The visual language is expressive yet refined, capturing the craftsmanship behind the chocolate while making it visually impactful for retail display.
The result is a collection that feels as curated as it is crafted—rooted in storytelling, artistry, and flavor.
Process
