Ghiyath A.
Project Manager
One of the best and smoothest engagements I had on brand work. They're are empathetic listeners, their work solves the pain or the opportunity you specifically want to address. We launched a successful rebranding campaign using their design and it worked and it had great outputs of content and commercial value. Highly recommended for any startup!
Food Delivery Platform Branding
Prepd Branding
Bold and modern visual brand identity design for Prepd, a food delivery app connecting influencer recipes with chef-prepared meals.
Project Overview
01
Client:
Prepd
02
Sector:
Food & Beverage
03
Services:
Creative Direction & Brand Identity
Prepd — Taste, Revealed
Prepd is a food delivery platform where food lovers can order dishes created by their favorite influencers and prepared fresh by professional chefs. Operating as a cloud kitchen, Prepd turns the recipes people save and crave online into real, high-quality meals delivered straight to their door.
The brand was designed to feel confident, bold, and clever, standing apart from traditional food delivery apps while celebrating the emotional connection between creators, food, and people.
Process
Transforming influencer recipes into tangible experiences
The visual identity balances clean geometry with playful details, creating a system that feels modern yet approachable. Bold compositions, vibrant contrasts, and expressive imagery position Prepd as a personality-driven brand — one that brings attitude and appetite into the food-tech space.
Logo
The logotype features a subtle frying pan hidden in the negative space of the letter “p”, symbolizing preparation, curation, and where ingredients come together. It also nods to influencer culture, where cooking often unfolds in front of the camera, pan sizzling and in motion.
Colors & Typography
A deep green anchors the identity with a sense of quality and grounding, while a bright lime injects energy and memorability. Supporting accent colors add warmth and flavor without overwhelming the system.
The brand uses Instrument Sans, a clean, contemporary typeface that balances clarity and warmth, reinforcing Prepd’s confident yet human tone.
Photography
Photography is always human-first. Close, expressive shots capture people mid-bite, mid-laugh, and fully immersed in the experience of eating. Natural light, texture, and imperfection keep the brand feeling real, emotional, and crave-worthy.
