Edward D.
Co-founder of Onshore Roasters
Cansu has been great, from the first call to the final delivery we have had our expectations meet and exceeded. We will not hesitate to use her again for our next projects.
Onshore Roasters
Minimal and elegant brand identity and packaging for Onshore Roasters—a sustainable brand serving the luxury yacht industry in France.
Coffee Brand Identity and Packaging
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Sector:
Food & Beverage
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Services:
Brand Strategy, Creative Direction, Brand Identity & Packaging
Win the morning, win the day
Onshore Roasters is a specialty coffee brand based in Antibes, France, created to serve the refined tastes of the luxury yacht industry. Rooted in simplicity and precision, the brand focuses on delivering consistently high-quality coffee with quiet elegance. The visual identity embraces this ethos, blending clarity, calm, and sophistication into every touchpoint.
From the logomark to the materials, every detail reflects the care behind the craft.
Project Overview
A Refined and Purposeful Visual System
The brand mark unites three elements—coffee bean, sun, and sea—into one timeless symbol, capturing the essence of mornings on the Mediterranean. The soft, earthy color palette evokes both land and water, while the packaging uses recycled paper to highlight Onshore’s eco-conscious values.
Minimal yet intentional, the design reflects a lifestyle where quality, sustainability, and beauty coexist effortlessly.
Process
