Chris A.
Co-founder of Miracle Oats
4th time working with Cansu as she is the best designer we have ever worked with. From the outset, Cansu's prompt and attentive communication ensured a thorough understanding of project requirements, leading to the delivery of innovative and striking design concepts. The final deliverables showcased meticulous attention to detail, blending creativity with professionalism and perfectly capturing the essence of my brand. Cansu's adaptability and receptiveness to feedback made the collaboration process smooth and enjoyable, all while consistently meeting deadlines. Highly recommended for anyone in need of a world-class desinger!
Miracle Oats
A light, cheerful, and approachable design system featuring playful illustrations, soft flavor cues, and clear, benefit-driven typography.
Brand Identity and Packaging for Breakfast Products
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Sector:
Food & Beverage
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Services:
Creative Direction, Brand Identity & Packaging
Much more than just a multi-vitamin routine
Miracle Oats is a subscription-based breakfast brand on a mission to make the world’s most complete breakfast—nutrient-rich, joyfully simple, and created with care. Made in the USA with clean ingredients, each pouch supports daily health goals while giving back: for every box sold, essential vitamins are donated to children in need through Vitamin Angels.
This dual purpose inspired a brand identity that feels good on every level—light, positive, and nourishing.
Project Overview
Cheerful, Nutritional, and Approachable by Design
The packaging system combines a warm, creamy base with soft, flavor-coded tones and playful illustrations—stacked pancakes, vanilla flowers, cinnamon rolls—bringing flavor to life with a sense of joy. A rounded serif logotype adds personality, while clear sans-serif text ensures key nutritional info is always front and center.
Mini icons and spark-like accents reinforce energy and vitality, and the soft, sunlit photography highlights both indulgence and wellness. Designed to be easy, uplifting, and full of goodness—just like the product inside.
Process
