Finn F.
Founder of Hockinghills.com
Cansu did a fantastic job on our website redesign. She helped create new brand guidelines for our site. She created dozens of new designs for various webpages. She communicated clearly and was reasonably quick. I loved working with her, and will 100% hire her again for future jobs. I would recommend her to anyone, and have already recommended her to other work colleagues who need website design work done. Thank you Cansu!
Hockinghills.com
Branding and website refresh to project a more modern image for Hockinghills.com
Booking and Outdoors Platform Branding and UX&UI Design
A Nature-First Platform, Reimagined
Hockinghills.com has been the go-to booking platform for cabins and outdoor experiences in Hocking Hills State Park, Ohio, since 1996. Rooted in community values and environmental preservation, the platform plays a key role in supporting both local tourism and the region’s natural beauty.
In 2023, the brand embarked on a major redesign to better reflect its vision—with a more intuitive, modern, and design-forward digital experience.
Project Overview
A Scalable System for Digital Exploration
The redesign included a complete visual overhaul of the brand and platform—from logo refinement and typography to a new, nature-inspired color palette. We developed and implemented over 100 custom icons to enhance navigation, clarified UX flows for smoother bookings, and built an adaptable UI system that scales across all pages and devices.
The result is a platform that feels just as inviting and accessible as the landscape it represents.
Process
