Finn F.
Founder of Hockinghills.com
Studio Matte did a fantastic job on our website redesign. They helped create new brand guidelines for our site. They created dozens of new designs for various webpages. They communicated clearly and was reasonably quick. I loved working with them, and will 100% hire them again for future jobs. Thank you !
Booking and Outdoors Platform Branding and UX&UI Design
Hockinghills.com
Branding and website refresh to project a more modern image for Hockinghills.com
Project Overview
A Nature-First Platform, Reimagined
Hockinghills.com has been the go-to booking platform for cabins and outdoor experiences in Hocking Hills State Park, Ohio, since 1996. Rooted in community values and environmental preservation, the platform plays a key role in supporting both local tourism and the region’s natural beauty.
In 2023, the brand embarked on a major redesign to better reflect its vision—with a more intuitive, modern, and design-forward digital experience.
Process
A Scalable System for Digital Exploration
The redesign included a complete visual overhaul of the brand and platform—from logo refinement and typography to a new, nature-inspired color palette. We developed and implemented over 100 custom icons to enhance navigation, clarified UX flows for smoother bookings, and built an adaptable UI system that scales across all pages and devices.
The result is a platform that feels just as inviting and accessible as the landscape it represents.
