Sammy Y.
Co-founder of Craftoria
I am thoroughly impressed by their analysis and design. The new brand identity and packaging design really provide a great experience and elevates the product beautifully.
Craftoria
Playful, artistic, and inspiring branding using calming pastels and contrasting rich colors and hand drawn retro style illustrations.
Rebranding of Paint by Numbers Kit Brand
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Sector:
Entertainment
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Services:
Brand Strategy, Creative Direction, Brand Identity, Packaging & Web Design
Heartfelt creations for everyday smiles
Concept: Playful, artistic, and inspiring creativity in everyday moments.
The aim of Craftoria’s rebranding is to inspire joy, mindfulness, and self-expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements, reflecting the therapeutic nature of paint-by-numbers while transporting customers to a 1920s’ splendid Impressionist art scene. This branding evokes the vibrant energy of the era, encouraging a deeper connection to the creative process.
The logo combines a hand-drawn illustration with a clean, modern serif wordmark, striking a balance between artistic charm and contemporary appeal. Soft pastel tones and a sunburst pattern are used in the packaging design to convey fun and creativity, while hand-drawn illustrations on the interior further immerse the customer in an artistic experience.
Project Overview
Creating a joyful invitation to explore creativity
The color palette, using calming pastels and contrasting rich colors, enhances the meditative quality of the activity, and the typography is refined yet approachable, blending serif and sans-serif fonts to create a friendly, artistic vibe.
The brand assets are designed to be consistent through the different touch points of the brand such as print materials, website and social media. The cohesive identity aims to elevate the customer’s experience, making each Craftoria kit a joyful invitation to explore creativity in a timeless, artistic way.
Process
