Why We Don’t Chase Design Trends (And What We Do Instead)

Many clients come to us asking for a trendy design. It’s understandable — trends feel fresh, exciting, and market-ready. But when we dig deeper into their goals and brand identity, the truth emerges: chasing trends rarely builds something lasting.

Trends can be inspiring, but they’re not the foundation of a timeless brand. Instead of chasing them blindly, we approach them analytically — adapting trends only when they make sense for the brand’s story. The key is alignment: a design choice should connect logically and soulfully to the brand’s essence.

At Studio Matte, we take the time to uncover your brand’s narrative: your values, your aspirations, your unique position in the market. From there, we move toward what I call slow design — an intentional process that prioritizes depth, authenticity, and longevity over quick, surface-level wins.

This doesn’t mean ignoring trends entirely. When they enhance your story, we weave them into the brand’s fabric with care. But the priority remains clear: creating an identity that’s strong enough to stand the test of time, while still feeling fresh today.

The result? A brand identity that doesn’t just look good in the moment, but grows with you. One that speaks to who you are, not just what’s “in.” And for that, I’m grateful to the clients who trust me to guide them away from empty aesthetics and toward meaningful, enduring branding.

Example of a brand identity crafted with timelessness in mind - a design built to grow with the brand rather than expire with a trend.

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Studio Matte is a heart-led, award-winning design studio based in Paris, crafting meaningful brand identities, packaging, and digital experiences for clients around the world. From strategy to execution, we build thoughtful design systems that last.