Color Series

Red isn’t daring by default. It becomes daring when you push it. Red can feel warm, sensual, urgent — or aggressive and overwhelming. It depends on tone, context and intention. Let’s explore how red behaves across psychology, the body and branding. What Red Triggers In Us Red: Increases alertness Triggers apetite Creates urgency or movement Our bodies tend to react actively to red, increases blood pressure and makes us alert. Warm Red vs Cool Red Warmth and coolness come from