Accessories brand, Neema Tai called upon the agency to deliver a seasonal campaign that created immediate, dramatic visual impact across an array of integrated channels.
Evoking the spirit and energy of Neema Tai’s brand roots which includes the focus on hand painted prints using a technique called Adire, Studio Matte campaign execution brimmed with the various stylish ways one can rock a scarf.
The Lagos Fashion Week theme - “AFRICA - Shaping Fashion’s Future” was the springboard for the creative campaign created by Studio Matte.
Under the strategic direction of Onyinye Fafi Obi, Studio Matte defined an ordered and systemized aesthetic and execution that put various African artisans from various countries (namely Ghana, Nigeria, Kenya, Cote D’ivoire, Senegal) in the spotlight and spoke directly to the modern, cultured global audience.
Shot by photographers in the country with Art direction by Studio Matte, The campaign sort to highlight the various artisans in their element.
Campaign Art Direction by Studio Matte
Studio Matte teamed up with Lagos Fashion and Design Week to creative-direct, produce and capture their A/W17 post campaign titled IDENTITY. The campaign featured pieces from showcasing designers such as Orange Culture, Gozel Green, Lisa Folawiyo and Post Imperial.
Studio Matte was hired by womenswear brand, Onalaja to conceptualize, direct and produce the creative direction for its Spring/Summer 2017 collection, "Melanin - her story and the art of Manipulation".
Photographer - Lakin Ogunbanwo
Model - Uju Marshall
Makeup - Odiri
Studio Matte was hired by the Remy Martin team to style Arese Ugwu, a financial coach for the "One Life, Live Them" campaign.
Studio Matte was contracted to create content / art direction for the Lagos Fashion and Design Week. We collaborated with various photographers to shoot the models backstage in their element.
Lagos Fashion & Design Week and Style House Files present the 'Shop The Runway' initiative. Shop The Runway aims to encourage consumers to shop the pieces shown on the LFDW runway through Pre-Orders or Stockists. Studio Matte was contracted to produce, art direct and style the campaign.